ASSORT TECH is looking for a creative and results-oriented Email Marketing Executive to join our team. This role is ideal for individuals who are passionate about digital marketing, customer engagement, and lead generation through effective email campaigns. The selected candidate will be responsible for planning, executing, and optimizing email marketing initiatives to support business growth and customer retention. 

Responsibilities: 
• Create, manage, and execute email marketing campaigns to promote products, services, and company initiatives. 
• Develop engaging email content, subject lines, and call-to-action strategies to maximize audience engagement. 
• Segment email lists and maintain subscriber databases for targeted campaigns. 
• Monitor and analyze campaign performance, including open rates, click-through rates, and conversions. 
• Conduct A/B testing to improve campaign effectiveness and user engagement. 
• Coordinate with content, design, and marketing teams to create compelling email templates. 
• Ensure email campaigns comply with industry standards and email marketing best practices. 
• Generate performance reports and provide recommendations for campaign optimization.

Qualification: 
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 
Experience: 
• 06 to 1+ year of experience in Email Marketing, Digital Marketing, or a related field.

Key Responsibilities:

1. Identify and bid on high-conversion projects that align with the company’s core services and strategic goals through targeted Upwork bidding strategies.

2. Craft tailored, persuasive proposals that address client requirements and demonstrate a clear understanding of their objectives to increase win rates.

3. Optimize and regularly update company Upwork profiles to enhance visibility, platform ranking, and client credibility.

4. Maintain professional and timely communication with potential clients to build trust, clarify project scopes, and foster long-term business relationships.

5. Collaborate closely with internal teams including design, development, and HR to gather technical insights, align deliverables, and ensure proposal accuracy.

6. Manage client relationships post-acquisition to ensure satisfaction, secure positive feedback, and encourage repeat business.

Technical & Sales Tools:

• Proficient in proposal creation (Google Docs, Grammarly, Canva), 

• Client communication 

• Market research (Clutch, Good Firms)

• Performance tracking (Google Sheets, Excel, dashboards).

Qualifications:

Bachelor of Business Administration, Bachelor of Computer Science (BSCS) or above or any related field is required. 

Experience:

 Minimum of 2+ years of proven experience working on Upwork with a strong portfolio of closed deals and satisfied clients.